Ka\u017ed\u00e9 r\u00e1no se bud\u00edm s pocitem, \u017ee m\u011b n\u011bkdo, nebo n\u011bco, sleduje. A\u017e dote\u010f jsem se domn\u00edval, \u017ee m\u011b pozoruj\u00ed moje akvarijn\u00ed rybi\u010dky, kter\u00e9 si m\u00edrumilovn\u011b plavou naproti moj\u00ed posteli. M\u00fdlil jsem se. Ve skute\u010dnosti m\u011b sleduje reklama, kter\u00e1 definuje opak m\u00edrumilovnosti, kdy\u017e ovliv\u0148uje a ustavi\u010dn\u011b komplikuje m\u016fj \u017eivot.<\/p>\n
Dnes u\u017e je slo\u017eit\u00e9 si vyrazit do m\u011bsta bez pocitu, \u017ee v\u00e1s sleduje ten rozko\u0161n\u00fd, ale p\u0159ece \u010f\u00e1belsky temn\u00fd pejsek v reklam\u011b na granule, jen\u017e nem\u00e1 za \u00fakol p\u0159il\u00e1kat konzumenty tohoto druhu potravy, ale jejich p\u00e1n\u00ed\u010dky, kte\u0159\u00ed cht\u011bj\u00ed sv\u00e9mu mazl\u00edkovi obstarat tu nejkvalitn\u011bj\u0161\u00ed potravu. D\u00edky reklam\u00e1m m\u00e1m dojem, \u017ee to ps\u00ed \u017er\u00e1dlo je zdrav\u011bj\u0161\u00ed ne\u017e na\u0161e potraviny. Alespo\u0148 \u017ee z toho plak\u00e1tu na rohu ulice kouk\u00e1 tak \u0161\u0165astn\u011b a netr\u00e1p\u00ed se, jak moc je jeho j\u00eddlo kvalitn\u00ed a ani kolik v dne\u0161n\u00ed infla\u010dn\u00ed dob\u011b stoj\u00ed.<\/p>\n
Reklama m\u011b m\u00edh\u00e1 i kdy\u017e chv\u00e1t\u00e1m ka\u017ed\u00e9 r\u00e1no na tramvaj. Nejen, \u017ee b\u00fdv\u00e1 r\u016fzn\u011b na billboardech, ale dokonce je i na samotn\u00e9 tramvaji. Nu co\u017e, tohle m\u011b a\u017e tolik neprud\u00ed, kdy\u017e m\u00e1m starosti s chv\u00e1t\u00e1n\u00edm. Te\u010f by se mi hodila ta k\u0159\u00eddla, kter\u00e1 ve sv\u00fdch reklam\u00e1ch tak d\u016fv\u011brn\u011b slibuje Redbull.<\/p>\n
Dal\u0161\u00edm d\u016fvodem toho, pro\u010d si mysl\u00edm, \u017ee reklamy p\u0159evratn\u011b ovliv\u0148uj\u00ed n\u00e1\u0161 ka\u017edodenn\u00ed \u017eivot, je televize. Jist\u011b u\u017e jste n\u011bkdy sly\u0161eli kli\u0161\u00e9: „J\u00e1 jsem se cht\u011bl j\u00edt koukat na reklamy, ale oni mi do toho pou\u0161t\u00ed film!“ Achjo, co s n\u00e1mi ty reklamy d\u011blaj\u00ed? Ony oto\u010dili celou kinematografii o sto osmdes\u00e1t stup\u0148\u016f! Zat\u00edmco se na\u0161e babi\u010dky koukaj\u00ed na AZ kv\u00edz a sleduj\u00ed filmy pro pam\u011btn\u00edky, my s \u00fa\u017easem sledujeme reklamy na zubn\u00ed pasty. K\u00e9\u017e by byly alespo\u0148 doporu\u010dov\u00e1ny v\u0161emi zuba\u0159i z deseti.<\/p>\n
Jak vid\u00edm reklamu, prch\u00e1m. Nechci se st\u00e1t otrokem plak\u00e1t\u016f, billboard\u016f nebo reklam v televiz\u00edch a r\u00e1di\u00edch. Nechci ani v\u00fdhodnou p\u016fj\u010dku od Equa Bank, nezaj\u00edm\u00e1 m\u011b d\u00e1rek p\u0159i n\u00e1kupu nad p\u011bt set ani nem\u00e1m chu\u0165 j\u00edt nakupovat do Lidlu, kdy\u017e je „\u0159eck\u00fd t\u00fdden.“<\/p>\n
Tedy takto to bylo d\u0159\u00edve. Te\u010f u\u017e m\u00e1m na v\u011bc trochu jin\u00fd n\u00e1zor. Jako\u017eto pr\u016fm\u011brn\u00fd mu\u017e se ob\u010das c\u00edt\u00edm tak\u00e9 osam\u011bl\u00fd, c\u00edt\u00edm, \u017ee nezaj\u00edm\u00e1m sv\u00e9 okol\u00ed tak, jako v\u0161udyp\u0159\u00edtomn\u00e9 reklamy. Pak si ale vzpomenu, \u017ee pr\u00e1v\u011b d\u00edky t\u011bm reklam\u00e1m nejsem tak docela s\u00e1m, kdy\u017e na m\u011b neust\u00e1le up\u00edr\u00e1 zrak pan\u00ed v reklam\u011b na spodn\u00ed pr\u00e1dlo. A \u010dasto nejsou o\u010di to prvn\u00ed, \u010deho si \u010dlov\u011bk v\u0161imne. Ani se nediv\u00edm, \u017ee spousta mu\u017e\u016f m\u00e1 probl\u00e9my s erekc\u00ed, kdy\u017e v\u0161ude kolem sebe vid\u00ed \u017eeny ve spodn\u00edm pr\u00e1dle. Koho by to taky bavilo? Na\u0161t\u011bst\u00ed ale v\u011bt\u0161ina mu\u017e\u016f takov\u00fd probl\u00e9m um\u00ed vy\u0159e\u0161it. No aby ne, kdy\u017e po des\u00e1t\u00e9 hodin\u011b ve\u010der hraje reklama na Clavin! Tak p\u0159ecejen n\u00e1m ty reklamy k n\u011b\u010demu jsou. A jedno maj\u00ed spole\u010dn\u00e9… st\u00e1le se n\u00e1m p\u0159ipom\u00ednaj\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"
Ka\u017ed\u00e9 r\u00e1no se bud\u00edm s pocitem, \u017ee m\u011b n\u011bkdo, nebo n\u011bco, sleduje. A\u017e dote\u010f jsem se domn\u00edval, \u017ee m\u011b pozoruj\u00ed moje akvarijn\u00ed rybi\u010dky, kter\u00e9 si m\u00edrumilovn\u011b plavou naproti moj\u00ed posteli. M\u00fdlil jsem se. Ve skute\u010dnosti m\u011b sleduje reklama, kter\u00e1 definuje opak m\u00edrumilovnosti, kdy\u017e ovliv\u0148uje a ustavi\u010dn\u011b komplikuje m\u016fj \u017eivot. Dnes u\u017e je slo\u017eit\u00e9 si vyrazit […]<\/p>\n","protected":false},"author":14,"featured_media":3244,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[52],"tags":[106],"acf":[],"_links":{"self":[{"href":"https:\/\/denik.mikulasske.cz\/index.php?rest_route=\/wp\/v2\/posts\/3243"}],"collection":[{"href":"https:\/\/denik.mikulasske.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/denik.mikulasske.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/denik.mikulasske.cz\/index.php?rest_route=\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/denik.mikulasske.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3243"}],"version-history":[{"count":3,"href":"https:\/\/denik.mikulasske.cz\/index.php?rest_route=\/wp\/v2\/posts\/3243\/revisions"}],"predecessor-version":[{"id":3508,"href":"https:\/\/denik.mikulasske.cz\/index.php?rest_route=\/wp\/v2\/posts\/3243\/revisions\/3508"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/denik.mikulasske.cz\/index.php?rest_route=\/wp\/v2\/media\/3244"}],"wp:attachment":[{"href":"https:\/\/denik.mikulasske.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/denik.mikulasske.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/denik.mikulasske.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}